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PPC VS. SEO
Pay per click (PPC) search engine marketing campaigns are paid advertisements on search engines such as Google or Yahoo. To acheive results, a company bids for each click that is received. Traffic is immediate, and results can be seen right from the start

Search engine optimization (SEO) alters a web site to achieve natural search engine results without paying for clicks. This can take much longer and provides no traffic guarantees, but is an important long term strategy.
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