Pentaho went from completely blind to CRM accountable with our help. Success for this big data company came from multiple tests, completed one after another. Our tests ranged from trying out different pieces of marketing content, ad messaging, and other traffic sources. Search marketing has contributed over $1M in closed revenue.
When we came in the company hadn’t done much with its search engine marketing, thinking there wasn’t much to get out of the program, but decided to test the theory without using internal resources. The goal was to grow the budget to more fully compete against larger players while maintaining the adequate cost/lead they had already achieved. What we actually accomplished was much more than that.
Savvion’s pay per click campaign had previously been run internally by their very busy VP of Marketing. Without the time to devote to the campaign, nor the expertise to take advantage of their budget, they knew it was time to seek help. Starting with a campaign that was unmeasured, they needed everything from initial baseline metrics to improved results for cost/lead and lead quality.