B2B Search Marketing Expertise
Years ago we decided to focus our business exclusively on B2B companies and their lead generation goals. Because of this we have acquired deep knowledge of the best practices needed for B2B companies to succeed in search marketing.
Our expert knowledge of Salesforce.com, Eloqua, Marketo, and a variety of other tools essential to B2B marketing teams means that we join your team with no extra training needed. If you're just starting out with any of these systems, we can help with the integration process and teach your team the best practices we've gathered from working with these solutions at dozens of companies.
With the long and complex sales cycles at most B2B organizations, tracking a lead through that sales process is extremely important. We'll create reports that monitor lead status and evaluate lead quality. If there is enough feedback from your sales team, we'll also analyze marketing qualified leads (MQLs), sales accepted leads (SALs), Opportunities, and ROI.
