Paid Search Marketing (PPC)
We've been deep in the trenches of paid search for B2B organizations since 2004. We're well versed in the latest developments for Google AdWords and other paid search options such as LinkedIn Ads. We stay on top of trends in the industry so that we can best optimize your search marketing program.
End-to-End PPC Management
We take on all the tasks needed for a successful search marketing program, from account set up and tracking implementation all the way through to reporting and optimization. Our hands-on approach takes us deep into the data on your program, optimizing all the bits and pieces of your campaigns to achieve amazing results from paid search.
All optimization starts with a conversation with your team to discover your goals, past activities, immediate needs, and your current marketing best practices. While we are experts at search marketing, you are the ultimate expert on your product or services. We use those initial conversations to develop a strategy for sales messaging, how to address prospect pain points, and the best ways to promote product benefits.
We maintain a rigorous testing schedule for ad messaging, landing page optimization, and marketing offer freshness. To help alleviate the burden of such development, we can create new landing pages using your marketing automation program, write new ads for your approval, and suggest new areas for marketing content development.
To stay on top of performance, we create weekly, monthly, and quarterly reports which include dashboards for the executive teams, overviews for direct managers, and deep data to help optimize based on past results. We are completely transparent in our work. Your accounts are always yours, as is your data.
