To the left and below you'll see a list of articles I've written about search engine marketing. Many feature specific advice for B2B search engine marketing campaigns, which is my client focus. My articles can also be found on Work.com, the site for business how-to guides.

Top 5 Reasons B2B Companies Need Search Engine Marketing:
The top 5 reasons a search engine marketing presence is necessary for any B2B company.

Why Hire a Search Marketing Consultant?:
Three quick and compelling reasons why hiring a search marketing consultant is in your best interest.

B2B Search Engine Marketing Best Practices for Online Lead Generation:
Covers 6 steps to increase the performance of your lead generation campaigns. Includes some tips and links for landing page optimization, which is my favorite way to improve client campaigns.

4 Elements of B2B Online Marketing Campaigns:
An overview of 4 possible elements on online marketing for B2B companies, including search engine marketing.

B2B Pay Per Click Search Engines:
An article for those ready to add to the mainstays of Google AdWords and Yahoo Search Marketing. Provides a concise list of niche B2B search engines that should be considered for expansion.

Importance of Negative Keywords in Search Engine Marketing:
An often forgotten part of search engine marketing optimization, negative keywords are a great way to limit your exposure and, thus, increase your ROI from qualified prospects.

Guide to Increasing Conversion Rates by Reducing Customer Anxiety:
Details 4 quick things you can do to improve your conversion rates by making your website more appealing, and less anxiety causing, for your prospective customers.