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B2B Search Marketing Articles Written by Lindsey Walsh
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Just a few of the over a dozen companies I've worked with for long term search engine marketing optimizations.

  Enterprise Software
This B2B company presented a strong lead generation campaign that they wished to take to the next level.

  Public Telecom
This public B2B telecom company had a goal to reach lower cost per leads, while growing their program substantially.

  Non-Profit Organization
This non-profit organization generates donation leads online which support it's charity programs.


B2B Search Engine Marketing

Enterprise Software
Cut cost per lead by 85%

Saved over $20,000 in first 3 months

Cut cost per click in half

Increased conversion rate by 135%

Increased ROI from 1,021% to 7,591%




Public Telecom
Lowered cost per lead by 57%, including 26% in the first month

Increased leads generated per month by 1,632%

Improved conversion rates by 250% through detailed testing

Grew scope of the campaign by a multiple of 15

Developed over 16,000 targeted keywords

Expanded to 8 countries and 5 search engines



Non-Profit Organization
Reduced costs by over $14,000 in the first month alone

Lowered the cost per donation by 36% in less than 3 months

Reduced the cost per click by 42% without losing traffic

Generated over 100,000 keywords in more than 125 targeted AdGroups

Created locally targeted campaigns to lower costs