B2B Full-Funnel Marketing Services
End-to-end paid search and social management for B2B companies with complex sales cycles. From campaign creation through closed deal attribution.
Paid Search Advertising
We’ve been deep in paid search for B2B organizations since 2004 - Google Ads, Microsoft Ads, and LinkedIn Ads managed as a unified demand generation program, not siloed campaigns.
Every engagement starts with a strategy conversation to understand your goals, past activities, sales messaging, prospect pain points, and best ways to promote your product. You’re the expert on your business. We’re the expert on search.
- Account setup, keyword research, and campaign architecture
- Rigorous testing schedule for ads, landing pages, and offers
- Bid management and continuous performance optimization
- New landing page creation using your marketing automation platform
Intent Coverage Strategy
We structure campaigns around high-intent terms, competitor themes, branded protection, and mid-funnel education so your search presence matches how B2B buyers actually research solutions.
Revenue Signal Optimization
We optimize toward the signals that matter in B2B: lead quality, sales acceptance, pipeline contribution, and downstream opportunity creation, not just front-end conversion volume.
Platforms We Work In
Full-Funnel Attribution & Reporting
B2B reporting has to reflect how revenue is actually created. We connect ad platforms, website analytics, marketing automation, and your CRM so you can see how campaigns influence MQLs, SQLs, opportunities, pipeline, and closed revenue across long sales cycles.
- CRM integration with Salesforce and HubSpot for downstream visibility
- Campaign-to-opportunity reporting for long, multi-touch buying journeys
- Executive dashboards and manager views built around pipeline, not clicks
- Tracking configuration that supports revenue-based optimization decisions
Landing Page Optimization & CRO
Leads are king for B2B organizations. We manage all campaigns toward lead generation goals and our track record of results comes from a commitment to iterative testing, not one-time setup.
- Landing page creation with strong CTAs and supporting elements
- Post-registration page optimization for lead qualification
- High-abandonment page identification and remediation
- Usability analysis using Google Analytics user flow data
B2B Focus & Complex Sales Cycles
We track leads all the way through to closed revenue - not just to the form fill.
MQL → SAL → SQL
We report on marketing qualified leads, sales accepted leads, and sales qualified leads - measuring the full handoff between marketing and sales.
Opportunities
Track how many opportunities search campaigns create, their size, and their progression through your pipeline stages.
Closed Revenue
Connect ad spend directly to closed deals. Optimize campaigns based on what actually generates revenue, not just what generates leads.
Our deep expertise in Salesforce and HubSpot means we join your team with no extra training required. If you’re just getting started with any of these platforms, we can help with integration and teach your team best practices gathered from working with these solutions across dozens of companies.
Tailored to Your Stage
The right strategy looks different depending on where you are. Here’s how we engage at each stage of growth.
Building Your First Program
Search and social marketing is a powerful way to discover your market while testing different messages and offers. We help you build the data infrastructure you’ll rely on as you grow.
- Discover market needs through real search data
- Test messaging and offers on landing pages
- Build tracking foundations from the ground up
Fixing an Underperforming Program
You have a program but it’s not delivering what you know is possible. We start with an audit, hit the quick wins fast, then systematically expand.
- Account audit → low-hanging fruit optimization
- Ad messaging, keyword expansion, offer testing
- Landing page testing and continuous optimization
Scaling Complex Organizations
Large organizations require stakeholder alignment, rigorous process, and reporting into late-cycle KPIs that prove marketing’s contribution to the business.
- Stakeholder strategy sessions and audit
- Structured testing calendar across all channels
- Global market expansion and localization support
How We Work
A systematic 6-step process to build campaigns that drive pipeline and revenue.
Audit Tracking & Data Gaps
We analyze your current tracking setup, identify missing conversion data, and pinpoint gaps in your attribution.
Implement Conversion Tracking
Deploy comprehensive conversion tracking across your ad platforms and website to capture every meaningful action.
Connect CRM & Ad Platforms
Integrate your ad platforms with your CRM to create a unified data source. One truth for your pipeline.
Build Dashboards & Reporting
Create custom dashboards showing MQL, SQL, Opportunities, and Revenue—the metrics that matter to your business.
Design & Test Landing Pages
Build high-converting landing pages and run continuous A/B tests to maximize lead quality and conversion rates.
Optimize Based on Revenue
Continuously refine campaigns based on downstream revenue metrics, not just clicks and leads.
Ready to See What’s Possible?
Get a free, no-obligation audit of your current PPC performance with honest recommendations.
Get Your Free Audit
Buying Committee Targeting
We build social programs around the people involved in B2B decisions: influencers, evaluators, champions, and budget owners across priority accounts and industries.
ABM + Retargeting Support
Social helps us stay visible between touches. We use it to reinforce search, nurture engaged visitors, and keep named accounts moving through long buying cycles with message sequencing tailored to funnel stage.
Platforms We Work In
Social Media Advertising
Social plays a different role than paid search, but it deserves the same rigor. We build B2B social programs that reach the right buying committees, reinforce your message across the funnel, and create measurable influence on pipeline.
This is especially effective when your sales cycle is managed in a CRM and you need to engage named accounts, specific decision-makers, and in-market audiences before they are ready to raise their hand through search alone.