Below are case studies representing some of the B2B search marketing work I've done for clients.

Savvion
Savvion offers business-critical software, solutions, and services in the business process management (BPM) field. They market their solutions globally and maintain many of the Fortune 100 as their customers. I was tasked with re-starting a campaign in a tough economy to improve lead generation efforts, both for cost and quality.
America Can!
This non-profit organization supports kids by providing education to at-risk youth who have left the traditional school cycle. Their car donation program is highly seasonal and its success has been heavily influenced by search traffic.

About

This publicly traded telecommunications company competes against some of the largest in the world, both in the US and across strategic markets worldwide.

Objective

The company hadn’t done much with its search engine marketing, thinking there wasn’t much to get out of the program, but decided to test the theory without using internal resources. The goal was to grow the budget to more fully compete against larger players while maintaining the adequate cost/lead they had already achieved. What we actually accomplished was much more than that.

Solution

We started out slow, optimizing just keywords and ad copy to make sure there wasn’t any risk to a program with an established cost/lead. With proven performance, they were able to double their budget each quarter in order to bring in more leads. Expansion of a very successful campaign to the Content Network enabled the growth to meet with the larger budgets. Landing page testing, using both A/B split tests and multivariate tests, were the key to improving performance, both for cost/lead and lead quality.

Results

The company was able to grow their budget and share of voice in order to generate more leads, all while reducing their already adequate cost/lead.

Monthly Spend	Monthly Leads	Cost/Lead	Conversion Rate
+962%	+1,641%	-39%	+241%