The ‘B2B Search Marketing: Using Search to Demonstrate the Business Value of Marketing’ whitepaper answers such questions as:
- Does search marketing reach the B2B buyer?
- Can I reach prospects during all stages of the buying cycle?
- Should I use search in a down-turning market?
Download this essential B2B whitepaper now.
I know that budgets are tight, so I’m willing to prove my expertise and value right up front through a free Google AdWords optimization review. This free account review includes a customized recommendations document and Q&A phone consultation.
For absolutely no cost I will review your Google AdWords account, including keywords, ad copy, landing pages, organization, and traffic distribution to find the best opportunities. My recommendation report averages 3 pages and contain specific suggestions and industry baselines.
I’m confident my recommendations will show such potential savings and quality improvements as to eliminate the risk from hiring me. But, don’t take my word for it. Contact me today for your own customized AdWords optimization review.
Below are articles I've written about search engine marketing, many featuring specific advice for B2B campaigns.
- 5 Reasons for B2B Search Engine Marketing:
Explains why a search marketing presence is necessary for B2B companies. - 3 Reasons to Hire a Search Marketing Consultant:
Three quick and compelling reasons why hiring a search marketing consultant is in your best interest. - B2B Search Marketing Lead Gen Best Practices:
Covers 6 steps to increase the performance of your lead generation campaigns. - 4 Elements of B2B Online Marketing Campaigns:
An overview of 4 possible elements on online marketing for B2B companies, all of which can be achieved through variations on search engine marketing. - B2B Pay Per Click Search Engines:
An article for those ready to add to the mainstays of Google AdWords and Yahoo Search Marketing. Provides a concise list of B2B search engines that should be considered for expansion. - Importance of Negative Keywords:
An often forgotten part of search engine marketing optimization, negative keywords are a great way to limit your exposure and, thus, increase your ROI from qualified prospects. - 4 Ways to Reduce Customer Anxiety:
Details 4 quick things you can do to improve your conversion rates by making your website more appealing, and less anxiety causing, for your prospective customers.
Below are some featured B2B search marketing case studies achieved through years of experience with B2B & lead generation campaigns.
SavvionDuring a tough economy, Savvion switched much of their spending to search, looking for gains in their lead generation campaigns for both cost and quality.
Public TelecomThe combination of great offers and constant testing have helped to grow this company's lead generation via search by 1,600%.
America Can!See how this highly seasonal donation program competes on a national scale with a lower cost/donation each year.